Money talks, and the growing numbers of people over 50 increasingly control larger portions of consumer spending. As a result, according to this article from Quartz, high-end design increasingly will be implemented on new products for the elderly.
The Quartz writer uses as an example a brilliantly designed prototype cup for people with arthritis or Parkinson’s who have weak or shaky grips, or the visually impaired. (See photo above.)
Let’s hope the over-50 crowd gets some product-design love in the future, especially with digital products. Most engineers and developers in tech are younger, so the industry’s focus tends to be on serving younger people. But (well designed) products for the AARP crowd look to be financially lucrative, if product designers take the hint.
The design superstars of the future will be designing for their grandparents
September 11, 2017
Top photo credit: Andy Yu, Rhode Island School of Design